For Sale By Owner? 4 Tips for Advertising Your Property

Homes for sale by owner will require a little elbow grease; it doesn’t stop with pounding the sign into your front lawn.
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So … you’re ready to sell but want to go it alone? For your own reasons, you’ve chosen not to list with a Realtor®. Homes for sale by owner will require a little elbow grease; it doesn’t stop with pounding the sign into your front lawn.

What’s the reason for flying solo instead of in tandem with a Realtor®? Are you trying to skimp on the commission? That’s understandable. Commissions can amount to several thousands of dollars. But if that’s the ONLY reason, it might not be to your advantage. You could end up spending more in the long run.

It’s said that most owners who try to sell their homes themselves give up after a month or two. Why? It’s a lot of work! You assume everything the listing agent would do. You make appointments, follow up, run ads, and you do your own negotiating.

You’ll design and distribute flyers and take out ads in the classified sections of papers. Of course, you’ll also need to buy signs. And you’ll come out of pocket for all of it.

Commissions can amount to several thousands of dollars. But if that’s the ONLY reason, it might not be to your advantage. You could end up spending more in the long run.

Sharpen your pencil and prepare to do your homework. How will you price your home? What are the other properties in the neighborhood selling for and how does your home compare?

Pricing reflects many variables. The school district and proximity to shopping factor in. So does an old roof—especially if it leaks. Other repair and restore issues came into play. And is your house up to code? If not, you could sell as-is. But then what would you sell for?

If you don’t want to list with a Realtor® there are other options. A very favorable option would be to work with a real estate investor. They don’t work on commission and they take on most of the workload—sometimes all of it. They even find the buyers!

In a hurry? Selling to a real estate investor can close a deal in as little as 48 hours. And you can often sell as-is!

If you are not sure of how to go about working with an investor, read Pete’s advice. You don’t have to go it alone. More and more it’s becoming the way to go for the contemporary home seller.

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