Investors: Do Prospects See You as Trustworthy?

Do you come across as a reputable investor? In order for today’s sellers to consider the benefits of selling to an investor as opposed to working with a Realtor®, they need to see you as trustworthy.
Trustworthy word cloud

Do you come across as a reputable investor? In order for today’s sellers to consider the benefits of selling to an investor as opposed to working with a Realtor®, they need to see you as trustworthy.

Many people work exclusively with Realtors® for two main reasons:

  1. That’s all they know.
  2. Non-reputable Investors give the industry a bad rap.

As investors, the success of our industry depends on removing the stigma of selling to reputable investors. How can you do that? By building a trustworthy reputation.

As you build your real estate investment business, the most important thing to remember is this: It’s easier to build a trustworthy reputation from scratch than it will be to overcome a reputation of distrust. Your character overrides everything.

By informing prospects of the benefits of selling to reliable investors, and then proving it to them with an honest work ethic, each of us contributes to raising the status of the real estate investment industry.

Real estate investors offer solutions that make good financial sense. Depending on where sellers are on the path to selling their homes, they’re going to seek viable options. A home is probably the largest investment people make in their lifetimes and most will not leave selling to chance. Realtors® have earned trust by virtue of the fact that they’ve been the real estate industry Go-To for over 100 years.

By informing prospects of the benefits of selling to reliable investors, and then proving it to them with an honest work ethic, each of us contributes to raising the status of the real estate investment industry.

What is a Realtor®?

In 1908 the National Association of Real Estate Exchanges (NAREE) which in 1916 became the National Association of Realtors® (NAR), was founded in Chicago, IL. The term Realtor® was devised by Charles N. Chadbourn, a past president of the Minneapolis Real Estate Board.

Since then those bearing the title of Realtor® have been designated as real estate professionals, whom as members of the National Association are subscribers to its strict Code of Ethics. The terms REALTORS® and REALTOR® were registered with the United States Patent and Trademark Office on Sept. 13, 1949, and Jan. 10, 1950, respectively.

Are All Investors Realtors®?

Individuals from many walks of life become real estate investors. It’s not necessary to be a Realtor® or real estate agent. However, the most successful investors obtain the education and training they need to build prosperous businesses. This business doesn’t grow while flying by the seat of your pants. Not only doesn’t it grow, but you also risk bankrupting yourself if you don’t have systems in place.

As an investor, your success is dependent on your team. One of the people on your team should be a competent Realtor®. A knowledgeable and experienced Realtor® will not only provide information but can also be a great client referral source.

There is one thing you can count on: lives change—and with them, lifestyles. People downsize and upgrade. They inherit, face foreclosure and fail to pay property taxes. Each of these things contributes to making real estate investment a lucrative career.

Dynamic market conditions make selling property desirable. The best place to be when a prospect is thinking it’s time to sell, is top of mind. A solid reputation will position you above those who are lacking.

Even in modern times sellers may not realize there are options. Before a prospect calls the Realtor® down the street, do what you can to make people aware of the viability of selling to a reliable real estate investor.

Keep your reputation squeaky clean and build a trustworthy business. Be impeccable with your word and dealings and then reach out to everyone you know.

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