Updated April 12, 2018
If you haven’t started using Facebook to generate leads… first, you need to get your head examined…😜 second, you need to drop whatever you’re doing right now… for real, drop it! …And you need to follow this guide. No, seriously! 😳
Facebook is our number one source for lead generation! You’re really missing out if you aren’t using it in your business.
Follow this step-by-step guide to setup your Facebook Ad account and begin sending qualified leads to your business.
First thing you’ll want to do is start a business page for your business if you don’t already have one. Make sure you’re on a computer for this. You won’t be able to do it on a mobile device.
Simply login to Facebook with your personal account, then click on “Pages” in the “Explore” sidebar menu.
Next, you’ll click on the “Create Page” link located in the top right corner of this page.
Next you’ll select the category for your business. There are slight variations in the information displayed on each page depending on the category you choose. In most cases, you will either select “Local Business or Place” or “Company, Organization or Institution”. You’ll need an address to create a Local Business page. If you’ve got an office address or an address you are okay displaying to the public, choose this option. You might consider getting a UPS Store box so you can use their address if you don’t have an address. Otherwise, you can choose the “Company” category.
Once you’ve selected your category, Facebook will walk you through the basic setup, i.e. profile picture and cover photo. You can skip those and go back to them later if you like. Of course, you’ll want to complete the setup of your page prior to running ads. Just visit your page and add content before running your first ad.
Now that you’ve got a page to run your ads from you’re ready to connect an “ad account” to it. You’ll want to go back to your personal news feed and click on “Ads Manager”, which is located in the “Explore” sidebar menu.
There are 2 different types of accounts, personal and business. In most cases, setting up a personal account is just fine. However, if you’ve setup your business properly and/or have a business partner, you most likely have also setup a business bank account to cover business expenses. In this case you should add a business advertising account to your Facebook account. You can manage your ad accounts by clicking on the gear icon located in the top right corner of the ads manager page.
In order to track your ad goals, i.e. number of leads generated, cost per lead, etc. you’ll have to install a tracking pixel on your website and landing pages.
From Ads Manager, you’ll navigate to the pixel menu by clicking on the menu in the top left corner. You’ll notice a blue link titled “All Tools” at the bottom of the drop-down menu. Click that to open the full menu. Now click on the “Pixels” link, which is located under the “Measure & Report” menu heading.
This will bring you to the Events Manager screen, where you can view your pixel data. How many page visits your website has received, how many leads, etc.
Click on your pixel name, which is located here:
You’ll be brought to your pixel’s overview page. Click on the “Set up” button located in the top right corner of the page:
In the popup window that is presented, you’ll be given 3 options:
If you already use a Tag Manager, you can choose that option. If you’ll be installing the code yourself, choose that option. If you have a developer working with you to complete your setup, choose the last option. I’m going to show you how to manually install the code yourself using our Autopilot Marketing Suite for real estate investors.
Once you’ve selected the “Manually Install the Code Yourself” option you’ll see the following:
Go directly to step 2 and copy and paste the code in that box:
Next, you’ll open a new browser tab and login to your QuickFlip Autopilot System, navigate to the landing page you are working with and click on the “Advanced Options” button located in the top right corner.
You’ll see the Advanced Options menu. Click on “Add Custom / Conversion Codes”:
Paste the Facebook pixel code into the top box:
Now, go back to your browser tab with Facebook in it. Click the blue Continue button located at the bottom right corner. The next screen you’ll see will allow you to setup a tracking code for a specific action. In this case, we want to track leads. Go to option 2 and click on “Generate Lead”:
We’ll be tracking the “Lead” event on page load, which is the default setting. Copy the tracking code from the event code box, then click done:
Go back to your Autopilot browser tab and paste this code into the bottom box:
Click the “Add Code” button at the bottom of the window and you’re all set! Your landing page will now track page visits and leads! Congratulations!
Now that you’ve got your ad account setup you can begin running ads. Navigate back to the ads manager screen by clicking on the Settings menu located in the top left of your screen.
I’m going to cover setting up specific ad types and how to use them in another post shortly. Stay tuned!